How to choose the right business model for a novel entrepreneurial idea?

Abstract

Entrepreneurs are challenged on various fronts along their journey - does their value proposition meet customer needs? Can they generate a profit? How to scale? One question, however, is sometimes overlooked: what’s my business model? Presumably, there is a limited number of them (https://businessmodelnavigator.com/explore); so how to choose the right business model for a novel entrepreneurial idea? And how does the choice of business model impact the start-up case? Can the business model in itself potentially create a market innovation? We will explore these questions from both a conceptual and practical perspective, diving into the speaker’s own experience from years of supporting entrepreneurs in diverse industries – from medtech to marketing services, luxury goods and food.

Bio

Following 7 years in international sales and marketing roles within the ICT sector, Prof. Dr. Sebastian Huber held various global positions in Marketing, Retail and Strategic Management with luxury brands Montblanc and Wellendorff between 2008 and 2017. Sebastian currently lives in Switzerland where he lectures and researches at the Lucerne University of Applied Sciences and Arts – School of Business (start-up program) with a focus on the B2B sharing economy, service transformation in luxury brands and international management. He heads the executive programs at the Institute for Business and Regional Economics while consulting international start-up entrepreneurs and SMEs. Sebastian holds a dual degree Master / MBA in International Business and Economics (China Focus) from Fudan University (Shanghai) and Hamburg University (Germany). He graduated with a Doctor of Business Administration from Silpakorn University, Bangkok (Thailand).